Customer Value in Pricing Strategy

This course is part of Pricing Strategy Optimization Specialization

Instructors: Jean Manuel Izaret +2 more

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

What you'll learn

  •   Customer value applications in pricing products
  •   How to leverage core value-based pricing techniques to inform pricing decisions
  •   How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
  •   Consumer psychology applications in setting prices beneficial to both consumers and sellers

    • Skills you'll gain

  •   Analysis
  •   Revenue Management
  •   Customer Demand Planning
  •   Decision Making
  •   Customer Analysis
  •   Value Propositions
  •   Global Marketing
  •   Behavioral Economics
  •   Market Research
  •   Consumer Behaviour
  •   Competitive Analysis
  •   Market Dynamics
  •   Customer Insights
  •   Marketing Psychology

    • There are 4 modules in this course

    By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers

    Implementing Value-based Pricing

    Measuring Customer Preferences

    Considering the Human Nature of Customers

    Explore more from Marketing

    Pricing Strategy

    Cost and Economics in Pricing Strategy

    Pricing Strategy in Practice

    Market and Competition in Pricing Strategy

    ©2025  ementorhub.com. All rights reserved