Ementorhub

What you'll learn

Market and competition applications in product pricing

How to utilize game theory to influence market pricing

How to leverage competitor pricing models and knowledge of the product lifecycle to price products

Strategies for price discrimination in competitive markets

Skills you'll gain

Game Theory

Market Dynamics

Market Share

Target Market

Competitive Analysis

Business Strategy

Regulation and Legal Compliance

Strategic Partnership

Product Lifecycle Management

Marketing

Consumer Behaviour

Value Propositions

New Business Development

There are 4 modules in this course

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.

Predicting Competitive Reactions

Disrupting Markets and Engaging in "Coopetition"

Implementing Price Discrimination in Competitive Markets