Ementorhub

What you'll learn

How to use a variety of important design thinking tools to generate ideas

How to connect with customers on a human level

How to think creatively in order to discover more about potential clients

Skills you'll gain

Process Mapping

Human Centered Design

Stakeholder Management

Interviewing Skills

Qualitative Research

Persona Development

Business Workflow Analysis

Value Engineering

Customer experience improvement

Innovation

Customer Insights

Consumer Behaviour

Design Thinking

User Research

There are 5 modules in this course

In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.

Job to be Done and Ethnographic Interviews

Journey Map

Personas

Value Chain Analysis