Digital Business Strategy
Instructor: Michael Lenox
What you'll learn
Skills you'll gain
There are 4 modules in this course
Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.
Platforms in the Digital Age
Competing in the Digital Age
Appropriating in the Digital Age
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