Digital Business Strategy

Instructor: Michael Lenox

What you'll learn

  •   How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.
  •   How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.
  •   How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.
  •   How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.
  • Skills you'll gain

  •   Innovation
  •   Value Propositions
  •   Data-Driven Decision-Making
  •   Competitive Analysis
  •   Technology Strategies
  •   Business Strategy
  •   Digital Transformation
  •   Market Dynamics
  •   Intellectual Property
  •   Business Modeling
  •   Computing Platforms
  • There are 4 modules in this course

    Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.

    Platforms in the Digital Age

    Competing in the Digital Age

    Appropriating in the Digital Age

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