Ementorhub

What you'll learn

How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time

How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives

How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively

How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance

Skills you'll gain

Advertising Campaigns

Resource Allocation

Return On Investment

Marketing

Marketing Analytics

Brand Management

A/B Testing

Predictive Analytics

Data-Driven Decision-Making

Statistical Analysis

Customer Insights

Strategic Marketing

Marketing Effectiveness

Consumer Behaviour

Marketing Strategies

Regression Analysis

There are 5 modules in this course

Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden

Metrics for Measuring Brand Assets

Customer Lifetime Value

Marketing Experiments

Regression Basics