AI Applications in Marketing and Finance

This course is part of AI For Business Specialization

Instructors: Michael R Roberts +2 more

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Skills you'll gain

  •   Marketing Analytics
  •   Customer Engagement
  •   Business Risk Management
  •   Big Data
  •   Customer Insights
  •   MarTech
  •   Data Mining
  •   Financial Data
  •   Digital Transformation
  •   Advanced Analytics
  •   Credit Risk
  •   Personalized Service
  •   Data-Driven Decision-Making
  •   Risk Management
  •   AI Personalization
  •   Machine Learning
  •   Customer experience improvement
  •   Anomaly Detection
  •   Risk Analysis
  •   Consumer Behaviour
  • There are 4 modules in this course

    In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business.

    Module 2 – Personalization

    Module 3 – Finance

    Module 4 –Additional AI Applications in Finance

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