Working with the Media

This course is part of Introduction to Public Relations and the Media Specialization

Instructor: Erin Willis

What you'll learn

  •   Identify organizational mission and core values.
  •   Understand how public relations contributes to the branding process.
  •   Define mass media theory and its application to PR practice.
  •   Analyze mass media and understand PR messaging strategy.

    • Skills you'll gain

  •   Corporate Communications
  •   Marketing and Public Relations
  •   Communication Strategies
  •   Strategic Communication
  •   Branding
  •   Target Audience
  •   Crisis Management
  •   Media Relations
  •   Storytelling
  •   Press Releases
  •   Public Relations

    • There are 5 modules in this course

    In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.

    PR’s Role in Branding

    Issue and Crisis Management

    Gatekeeping in Public Relations

    The Art of the Press Release

    Explore more from Marketing

    Introduction to Public Relations and the Media

    The Role of the Media

    Principles of Public Relations

    The Nuts and Bolts of Public Relations

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