Corporate Communications Specialization

Strategies for Internal and External Communication. Master strategies for expert corporate communication.

Instructor: Chris Ruoff

What you'll learn

  •   Identify terms, tools, and strategies for corporate communication
  •   Analyze professional scenarios to select the best communication strategy for the situation
  •   Reflect upon and discuss various forms of communication in a variety of situations

    • Skills you'll gain

  •   Drive Engagement
  •   Stakeholder Communications
  •   Strategic Communication
  •   Employee Engagement
  •   Telecommuting
  •   Media Relations
  •   Social Media
  •   Branding
  •   Crisis Management
  •   Storytelling
  •   Diversity and Inclusion
  •   Interpersonal Communications

    • Specialization - 3 course series

    Throughout the specialization, learners will work with real-world corporate communication scenarios. To close, learners will showcase their knowledge in a final exam, where they will apply concepts from all three courses to improve organizational communication.

    Internal Communications Framework

    External Communications Channels

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