Data Science for Marketing Specialization

Data Science for Marketing Success. Gain advanced skills in marketing data analytics, machine learning, and decision-making strategies to increase customer lifetime value.

Instructors: A.W. Lukens +2 more

What you'll learn

  •   Apply data science techniques to optimize marketing strategies and increase customer engagement.

    • Skills you'll gain

  •   Classification And Regression Tree (CART)
  •   Data-Driven Decision-Making
  •   Regression Analysis
  •   Data Ethics
  •   Customer Analysis
  •   Statistical Methods
  •   Data Visualization
  •   Statistical Software
  •   Statistical Hypothesis Testing
  •   Predictive Analytics
  •   Anomaly Detection
  •   Unsupervised Learning

    • Specialization - 4 course series

    Students will use data visualizations and statistical outputs to interpret marketing data for real-world applications. The instructor provides several sample cases through which learners can apply skills taught in the courses. Learners have the opportunity to practice predicting how marketing actions influence customer behavior.

    Regression Modeling for Marketers

    Machine Learning for Marketers

    Time, Change, and Decisions for Marketing

    ©2025  ementorhub.com. All rights reserved