Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization

Instructors: Chris J. Vargo +1 more

What you'll learn

  •   Understand the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic.
  •   Execute tailored digital advertising campaigns on: Google Ads (Search), Facebook, Instagram, Twitter and Taboola.
  •   Interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective.
  •   Earn the Google Ads Search Certification.

    • Skills you'll gain

  •   Search Engine Marketing
  •   Social Media Strategy
  •   Data Ethics
  •   Keyword Research
  •   Advertising
  •   Search Engine Optimization
  •   Online Advertising
  •   Contextual Advertising
  •   Pay Per Click Advertising
  •   Advertising Campaigns
  •   Social Media
  •   Digital Advertising

    • Specialization - 4 course series

    This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.

    Search and Display Advertising

    Social Media Advertising

    Programmatic Advertising

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