Digital Business Specialization

Understand Digital Business rules and mechanisms. Develop an analytical approach and a critical sense of the changes taking place in Digital Business

Instructors: Valérie Fernandez +2 more

What you'll learn

  •   You will learn concepts and mechanisms impacting the digital economy and society at large. You will develop analytical and business skills.
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  • Skills you'll gain

  •   Growth Strategies
  •   Digital Assets
  •   Business Valuation
  •   Digital Transformation
  •   Key Performance Indicators (KPIs)
  •   Technology Strategies
  •   Entrepreneurship
  •   Marketing Management
  •   Emerging Technologies
  •   Business Metrics
  •   Business Transformation
  •   Analysis
  • Specialization - 4 course series

    Through your assignments, you will develop analytical, evaluation and creative skills entirely independently.

    This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation. Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries. Week 1 : Why Digital Changes Everything Week 2 : Creating Value in a Digital World Week 3 : Thinking and Acting Differently This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science. This MOOC is supported by the Patrick and Lina Drahi Foundation.

    This module will tell you how. Week 1 : Big Picture Week 2 : Operational Area Week 3 : Focus Area

    Week 1 : New business models, new perimeters Week 2 : Regulating the digital innovation Week 3 : The value of digital innovation

    LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.

    Digital business - Act on the digital world

    Digital business - Grow on digital world

    Digital Business - Capstone project

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