Doing Business in China Specialization

Interested in Doing Business in China?. Master essential knowledge, strategies and tools to do business in China.

Instructors: Prof. Xufei Ma +3 more

Skills you'll gain

  •   Market Opportunities
  •   Global Marketing
  •   Innovation
  •   Strategic Thinking
  •   Competitive Analysis
  •   Strategic Partnership
  •   Brand Management
  •   Entrepreneurship
  •   Peer Review
  •   Business Strategies
  •   Digital Media Strategy
  •   Go To Market Strategy

    • Specialization - 4 course series

    This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

    This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

    An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.

    In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China.

    China Strategy

    Entrepreneurship

    Doing Business in China Capstone

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