Foundations of Digital Marketing Specialization

Be Future Ready: Foundations of Digital Marketing. Develop essential skills and knowledge needed to excel in the digital marketing landscape

Instructors: Liye Ma +3 more

What you'll learn

  •   Analyze and evaluate the impact of digital technologies on various touchpoints within the marketing strategy process.
  •   Assess the performance of paid search campaigns, diagnose potential issues, and recommend adjustments to optimize digital marketing efforts.
  •   Explore advanced tools for data analysis, customer segmentation, and predictive modeling to optimize their digital marketing strategies.
  •   Evaluate customer sentiment data from social media platforms to recommend optimal marketing strategies, while considering ethical implications.

    • Skills you'll gain

  •   Analytics
  •   Data-Driven Decision-Making
  •   Search Engine Marketing
  •   Digital Marketing
  •   Apache Hadoop
  •   Keyword Research
  •   Advertising
  •   Search Engine Optimization
  •   Web Analytics
  •   Online Advertising
  •   Pay Per Click Advertising
  •   Data Visualization

    • Specialization - 4 course series

    Learners will engage with a variety of assessments designed to reinforce their understanding of key concepts in the Foundations of Digital Marketing Specialization. They will complete quizzes to test their knowledge, answer in-video questions for active engagement, and participate in case discussions to apply theoretical insights to real-world scenarios, enhancing their critical thinking and problem-solving abilities.

    Digital Marketing Analytics

    Digital Marketing Tools: Machine Learning and AI

    Online Advertising & Social Media

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