Generative AI in Marketing Specialization

Enhance marketing creativity using Generative AI. Discover how Generative AI can impact and transform your marketing organization.

Instructor: Rajkumar Venkatesan

What you'll learn

  •   You will use the fundamentals of Generative AI to practice creating logos marketing content and services.
  •   You will learn how to review and deploy a chatbot for marketing and customer service.
  •   You will learn how to implement an AI Marketing strategy and how to navigate the various strategic internal and external considerations.

    • Skills you'll gain

  •   ChatGPT
  •   Keyword Research
  •   Personalized Service
  •   Brand Strategy
  •   Advertising
  •   Design Thinking
  •   Large Language Modeling
  •   Branding
  •   AI Personalization
  •   Customer experience improvement
  •   Customer Engagement
  •   Brand Awareness

    • Specialization - 4 course series

    Learners will participate in a consumers insights exercise to explore a specific consumer sentiment for a brand online that will provide a basic understanding of how to use Generative AI tools to create marketing content. Learners will participate in a brand exercise to develop a brand essence statement and generate a logo using Generative AI tools to practice how to use Generative AI appropriately for creative content. Learners will assess customized customer service chatbots and explain the preferred methods and strategic considerations to create a chatbot for marketing and customer services.

    Advertising in the Age of Generative AI

    Customer Service in the Age of Generative AI

    Building Generative AI Capabilities

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