Global Challenges in Business Specialization

Prepare students to navigate global business. Upon completion of this specialization, students will understand how businesses function and pursue opportunities in the global marketplace through the development of marketing plans, understanding multicultural issues, and global leadership

Instructors: Marcelo Bucheli +3 more

Skills you'll gain

  •   Marketing Planning
  •   Culture
  •   Cultural Diversity
  •   Business Strategy
  •   Cultural Sensitivity
  •   Negotiation
  •   Global Marketing
  •   Advertising
  •   Consumer Behaviour
  •   Strategic Decision-Making
  •   Intercultural Competence
  •   Diversity and Inclusion
  • Specialization - 6 course series

    Global Strategy II: Doing Business in The Global Economy

    Global Marketing: Cultural Frameworks

    Global Marketing: Building Iconic Brands

    Global Impact: Cross-Cultural Management

    Global Impact: Multiculturalism

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