Introduction to Public Relations and the Media Specialization

Launch Your Career in Public Relations. Learn strategies and tools to gain mastery in the field of public relations.

Instructor: Erin Willis

What you'll learn

  •   Understand what public relations is and the value it brings to your brand or organization.
  •   Apply tenets of public relations theory to your business or organization or to your own personal brand.
  •   Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.
  •   Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization. 

    • Skills you'll gain

  •   Social Media
  •   Strategic Communication
  •   Persuasive Communication
  •   Research
  •   Brand Strategy
  •   Media Relations
  •   Storytelling
  •   Communication Strategies
  •   Branding
  •   Marketing and Public Relations
  •   Business Ethics
  •   Crisis Management

    • Specialization - 3 course series

    Learners will create tools used in public relations, including a press release, story pitch, media contact list, and crisis communication plan. Knowledge gained throughout each course will guide learners to create and refine the basic tools used every day in public relations practice.

    Working with the Media

    The Nuts and Bolts of Public Relations

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