Market Research Specialization

Research Techniques + Data = Marketing Superhero. Deliver valuable customer insights for your business.

Instructors: Susan Berman +4 more

What you'll learn

  •   Compose a professionally packaged research plan or proposal
  •   Analyze focus group data and create a focus group report following common business practices in qualitative market research
  •   Design an effective questionnaire and launch your survey to the target audience
  •   Analyze survey results, perform basic calculations, synthesize research findings and develop and deliver insights

    • Skills you'll gain

  •   Proposal Writing
  •   Quantitative Research
  •   Surveys
  •   Data Storytelling
  •   Survey Creation
  •   Data Synthesis
  •   Market Research
  •   Statistical Methods
  •   Business Research
  •   Market Analysis
  •   Research Methodologies
  •   Data Analysis

    • Specialization - 4 course series

    Learners will create and scope a research proposal, conduct desk research in a proprietary data set, use two common methods for qualitative research, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a visual report to present findings with recommendations to stakeholders.

    Qualitative Research

    Quantitative Research

    Research Report: Delivering Insights

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