Market Research Specialization

Gain key skills essentials in market research. Learn to plan, execute and analyse a research project

Instructors: Athanasia Lampraki +1 more

What you'll learn

  •   Essentials of market research
  •   Components of research proposal and research process
  •   Sampling approaches , data analysis and interpretation

    • Skills you'll gain

  •   Quantitative Research
  •   Research Design
  •   Surveys
  •   Regression Analysis
  •   Research
  •   Survey Creation
  •   Market Research
  •   Data Collection
  •   Market Analysis
  •   Proposal Development
  •   Research Methodologies
  •   Data Analysis

    • Specialization - 4 course series

    Learners will be able to complete various quizzes and peer-reviews to test your knowledge and understanding on the Market Research topic. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.   

    Research Methodologies

    Research Instruments and Research Hypotheses

    Analysis and Interpretation of Data

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