Neuromarketing Specialization

Neuromarketing: Insights into Consumer Behaviour. Gain expertise in neuroscience, research methods, and neuromarketing techniques to influence consumer behavior and drive marketing strategies.

Instructors: Ian McCulloh +1 more

What you'll learn

  •   Learn how to apply behavior change theories and neuroscience models to marketing strategies for influencing consumer decision-making and engagement.
  •   Gain hands-on experience with neuroimaging, biometric, and psycho-physiological tools to measure and optimize marketing interventions.
  •   Develop research protocols and ethical practices for human subject research, including designing experiments to assess marketing effectiveness.

    • Skills you'll gain

  •   Research Design
  •   Influencing
  •   Laboratory Research
  •   Neurology
  •   Advertising
  •   Data Collection
  •   Marketing Psychology
  •   Research Methodologies
  •   Data Analysis
  •   Qualitative Research
  •   Experimentation
  •   Ethical Standards And Conduct

    • Specialization - 3 course series

    The "Neuromarketing" specialization is designed to help post-graduate students develop expertise in understanding consumer behavior through neuroscience methods. As part of this specialization, the "Hands-on Lab: Exploring the Relationship Between Psychological Traits, Demographics, and Media Exposure" provides learners with practical experience. In this lab, students utilize advanced neuromarketing tools such as biometric sensors and neuroimaging to study how psychological traits and demographics impact media consumption. The lab also incorporates behavior change theories and experimental design, equipping students with the skills to create data-driven marketing strategies and optimize consumer engagement.

    Neuroscience Methods

    Practical Neuromarketing Research

    ©2025  ementorhub.com. All rights reserved