Product Ideation, Design, and Management Specialization

Learn to discover, design, and deliver products that customers love.

Instructors: Dr. James V. Green +2 more

What you'll learn

  •   Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
  •   Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.
  •   Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.
  •   Translate product ideas into reality by creating prototypes and minimum viable products (MVPs), as well as the financial strategies to fund their development and delivery
  • Skills you'll gain

  •   User Experience Design
  •   Proposal Writing
  •   Market Opportunities
  •   Innovation
  •   Competitive Analysis
  •   Stakeholder Management
  •   Team Leadership
  •   New Product Development
  •   Product Design
  •   Ideation
  •   Corporate Finance
  •   Prototyping
  • Specialization - 5 course series

    Learners will create a comprehensive set of designs and strategies for a new product or service, or an improvement on an existing product or service. This includes an opportunity assessment, a product-market fit analysis, a prototype, and a funding plan for their innovation.

    Product Management Essentials

    Establishing Product-Market Fit

    Creative Design, Prototyping, and Testing

    Financial Management for Product Leaders

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