ROI-Driven Digital Marketing Analytics Specialization

ROI-Driven Digital Marketing Analytics. Master advanced digital marketing techniques to optimize campaigns, drive traffic, and boost ROI.

Instructor: Simplilearn Instructor

What you'll learn

  •   Master SEM, paid campaigns, and advanced targeting.
  •   Optimize CRO, landing pages, and dynamic ads.
  •   Analyze performance with Google Analytics and attribution models.
  •   Leverage AI for predictive analytics, visual search, and chatbots.

    • Skills you'll gain

  •   Search Engine Optimization
  •   Marketing
  •   Google Ads
  •   Key Performance Indicators (KPIs)
  •   AI Personalization
  •   Online Advertising
  •   Web Analytics
  •   Google Analytics
  •   Marketing Automation
  •   Performance Measurement
  •   Marketing Analytics
  •   Marketing Strategies

    • Specialization - 4 course series

    - Project Name: Analyze Customer Journey Using Google Analytics, Reduce Bounce and Exit Rates, Use ROI Measurement Tools, and Test the Keyword Report for a Hotel Website

    Strategies for Paid Campaigns

    Analytics, ROI, and Evaluation

    AI, Automation, and Emerging Technology

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