Search Advertising with Google Specialization

Prepare for a Role in Search Marketing. Learn how to create, manage, and optimize search advertising campaigns and prepare for the Google Ads Search Certification Exam.

Instructors: Anke Audenaert +1 more

What you'll learn

  •   Create and monitor a search advertising campaign within Google Ads
  •   Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance
  •   Use the Google Ads Performance Planner tool to improve performance

    • Skills you'll gain

  •   Performance Metric
  •   Registration
  •   Search Engine Marketing
  •   Digital Marketing
  •   Key Performance Indicators (KPIs)
  •   Keyword Research
  •   Advertising
  •   Advertising Campaigns
  •   Performance Analysis
  •   Bidding
  •   Digital Advertising
  •   Campaign Management

    • Specialization - 3 course series

    This program will prepare you to implement a Google Search Advertising campaign for a given scenario or real-world application.

    Google Search Advertising Implementation

    Google Ads Search Certification Preparation

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