Social Media as a Marketing Tool in Business Communication Specialization

Advance Your Skills in Social Media Strategy. Master strategic social media planning, audience engagement, and brand communication to drive business success.

Instructor: Erin Willis

What you'll learn

  •   Examine the impact of social media on society and business communications.
  •   Apply strategic thinking to social media planning and implementation.
  •   Evaluate the impact of social media on business communication goals.
  •   Create a social media plan for implementation.

    • Skills you'll gain

  •   Content Strategy
  •   Strategic Communication
  •   Social Media Strategy
  •   Customer Insights
  •   Paid media
  •   Brand Strategy
  •   Shared Media
  •   Earned Media
  •   Social Media
  •   Social Media Campaigns
  •   Digital Media Strategy
  •   Content Performance Analysis

    • Specialization - 3 course series

    Learners will develop a comprehensive social media plan for their company using the GOST framework, including setting goals, objectives, strategies, and tactics. They will apply their skills to create targeted content, engage with their audience, and provide peer feedback, solving authentic business communication challenges.

    Strategic Planning for Social Media

    Execution and Evaluation

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