Strategic Communication Campaigns Specialization

Create Your Own Strategic Communication Campaign!. Use paid, earned, and shared media to reach your target audience!

Instructor: Erin Willis

What you'll learn

  •   Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
  •   Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
  •   Understand how to implement campaign tactics according to strategy.
  •   Visualize and practice campaign planning in its entirety.

    • Skills you'll gain

  •   Paid media
  •   Social Media Campaigns
  •   Integrated Marketing Communications
  •   Strategic Communication
  •   Communication Planning
  •   Earned Media
  •   Brand Strategy
  •   Campaign Management
  •   Advertising
  •   Communication Strategies
  •   Media Strategy
  •   Advertising Campaigns

    • Specialization - 3 course series

    Over the three courses in this specialization, you will plan and develop a communication campaign plan for your brand or organization. You will review and revise your campaign plan with feedback from other peers and by looking at real life professional examples to make yours even stronger!

    Understanding the Campaign Components

    How to Implement and Evaluate Communication Campaigns

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