Text Marketing Analytics Specialization

Launch your career in Data Science. Master strategies in text marketing analytics

Instructors: Scott Bradley +1 more

What you'll learn

  •   Understand the concepts of topic modeling, text classification, and network analysis
  •   Learn to use topic modeling on large unstructured text datasets
  •   Learn to use network analysis to create network graphs, produce network statistics, and extract qualitative insights

    • Skills you'll gain

  •   Supervised Learning
  •   Scikit Learn (Machine Learning Library)
  •   Network Analysis
  •   Machine Learning Algorithms
  •   Text Mining
  •   Machine Learning
  •   Deep Learning
  •   Jupyter
  •   Python Programming
  •   Semantic Web
  •   Tensorflow
  •   Unsupervised Learning

    • Specialization - 3 course series

    Learners explore conceptual overviews of text classification, text topic modeling, and semantic network analysis and dive into real-world datasets through instructor-led tutorials. Learners also conduct a major project for each of the three key methods.

    Unsupervised Text Classification for Marketing Analytics

    Network Analysis for Marketing Analytics

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