Pricing Strategy Optimization Specialization

Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders.

Instructors: Jean Manuel Izaret +2 more

What you'll learn

  •   How to utilize the strategic power of pricing to set profit maximizing prices
  •   Cost and economics in pricing strategy
  •   How to leverage knowledge of customer value to develop a pricing strategy
  •   Market and competitor pricing models that inform pricing decisions

    • Skills you'll gain

  •   Global Marketing
  •   Competitive Analysis
  •   Customer Insights
  •   Strategic Marketing
  •   Customer Analysis
  •   Economics
  •   Demand Planning
  •   Marketing Psychology
  •   Revenue Management
  •   Value Propositions
  •   Consumer Behaviour
  •   Cost Accounting

    • Specialization - 4 course series

    Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.

    Customer Value in Pricing Strategy

    Market and Competition in Pricing Strategy

    Pricing Strategy in Practice

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