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Learn AI in Digital Marketing for Beginners

AI in Digital Marketing

Learn how AI automate and personalize the customer behavior with this AI in Digital Marketing Course

4.49

Beginner

1.5 Hrs

76.4K+

Ratings

Level

Learning hours

Learners

Skills you’ll Learn

Artificial Intelligence

Digital Marketing

AI Powered Digital Marketing

Scope of Artificial Intelligence

Marketing Strategy

About this course

Artificial Intelligence is the new trending skill to be learned in today's world, and it has an impact on everyone's lives in different forms. It is not only automating our tasks but also improving the efficiencies of the business. AI is driving Digital Transformation across various MNCs. The evolution of new digital models changes the existing ways of doing business. In recent times, companies are adopting Digital Marketing, which helps marketers drive better ROI. It contributes to personalizing the websites and applications and predicting the behavior of the consumer. With more data collected across online channels, it becomes easier for marketers to understand deeper about customers and run better campaigns to achieve specific and targeted results. This course on "AI in Digital Marketing" brings the best of both worlds - AI and Digital Marketing. In this course, we will understand both Artificial Intelligence and Digital Marketing and explore the practical applications of AI in Digital Marketing. Great Learning provides the best Programs in Digital Marketing and AI. Join our best Artificial Intelligence Courses & Digital Marketing Online Courses to stand out in the industry. Empower yourself and get a career transition with us.

Course Outline

What differentiates a Machine from a Human?

This module answers a thought-provoking question “What differentiates machines from humans?” While machines are faster, humans have cognitive senses that machines do not.

What is Intelligence?

If we break the term AI and try to understand the meaning we find a number of outcomes. There are broadly five definitions of intelligence that are explained in this module.

What is Artificial Intelligence?

Do you think machines have emotions today? Well most of the research today in the field of AI is focused on providing reasoning and Emotional IQ to machines.

Areas explored in Artificial Intelligence

This module helps you understand the various areas where AI can be explored in today's world like deep learning, predictive analysis, translation, Natural Language processing, etc.

Scope of Artificial Intelligence

With AI being the most trending field of study in recent years, this module decodes all the various opportunities in this domain.

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Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Is this course free?

How is AI used in Digital Marketing?

With the advancement in its technology, artificial intelligence has transformed hundreds of sectors. It is transforming many industries such as finance, technology, and retail and has bettered how their brand does business. It has also drastically, positively changed how marketers market their brand to their audience.

Customer-facing services have ameliorated efficiency and improved user experience by integrating artificial intelligence in digital marketers’ strategies. Using chatbots for customer support is a popularly known example of AI on the internet.

Is AI the future of digital marketing?

The draw is that AI has helped small firms improve, save money and increase their profits.

Marketers can leverage AI technology to visualize patterns and predict the future of their businesses, which in turn will help them plan strategies that actually will work to improve sales. It also helps them decide on funds allocation and understand who their potential customers are on the drawn statistics. Brands can save money and time by advertising in digital channels and concentrating their efforts on high-value projects.

Businesses can leverage AI to build marketing strategies that are better and targetted. Marketers can simultaneously increase sales and save money by inculcating AI into the organization’s digital marketing approach.

Can I learn AI in digital marketing for free?

With so many options available that are the best suiting, the feature you must check for is if you can learn AI for free online!

There is a plethora of quality content available for learning AI on the internet for free. You will be able to touch upon many fundamental concepts while choosing the best of them.

That isn't to say that paying for courses isn't worthwhile. There are many AI courses that are well worth your money because they:

Provide skilled training that you won't find anyplace else.

You'll save time by making use of shortcuts that will help you learn faster.

Give you official qualifications that employers will find more desirable.

Each path can teach you a lot, and the one you choose is based on your budget and objectives.