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Analytics in Marketing

Explore our free marketing analytics course at Great Learning. Discover the value of marketing data analysis, its impact on campaigns, and its vital role in shaping future marketing strategies.

4.53

Beginner

1.5 Hrs

10.5K+

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Skills you’ll Learn

Marketing analytics

About this course

Our free marketing analytics Course Offered by Great Learning gives the subscribers an opportunity to understand analytics in marketing, how it will be useful, and what is the importance of the course. Marketing analytics is the analysis of data collected through marketing efforts in order to find trends in things like how a campaign influenced conversions, customer behavior, regional preferences, creative preferences, and so on. Marketing analytics as a practice aims to leverage these trends and discoveries to improve future campaigns based on what worked in the past. Check out our PG Course in Machine learning Today.

Course Outline

Introduction to Analytics

In this module, you will learn about general analytics and its constitutions. You will also understand the importance of analytics for businesses and finance.

Analytics vs Data Science

Marketing in 21st century

Problems Landscape in Marketing

Case Study for Analytics in Marketing

Trusted by 1 Crore+ Learners globally

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Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Is this course free?

What are analytics in marketing and why is it important?

Marketing analytics is the analysis of data collected through marketing efforts in order to find trends in things like how a campaign influenced conversions, customer behavior, regional preferences, creative preferences, and so on. Marketing analytics as a practice aims to leverage these trends and discoveries to improve future campaigns based on what worked in the past.

Marketers and customers both benefit from marketing analytics. This research enables marketers to get a better return on their marketing spending by determining what works best in terms of conversions, brand awareness, or both. In addition, analytics ensures that customers see a greater number of targeted, individualized ads that appeal to their specific needs and interests, rather than the annoying mass communications.

How is Analytics used in Marketing?

Data from all marketing channels are gathered and consolidated into a single marketing view by marketing analytics. You may derive analytical conclusions from this shared picture that can be extremely useful in moving your marketing efforts forward.

How do I learn Marketing Analytics?

Marketing analytics is a method of evaluating marketing performance by monitoring and collecting data and analyzing it. You can take a free marketing analytics course by Great Learning which will help you in getting started with basic concepts of it.