Content Marketing Basics
Through this free content marketing course, You'll learn the basics of content marketing, the processes, technologies, and best practices associated with creating and distributing content.
4.48
Beginner
2.25 Hrs
1.4L+
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About this course
This free content marketing course begins by explaining what content marketing is and how it's beneficial to marketers to reach their target audience. You will also discover how content marketing and advertising are different from each other and how both of them have a specific purpose. Through this Content Marketing course, you will learn the unique ways Content Marketing promotes brands and helps in enhancing brand awareness. Before wrapping this course up, you will get a brief understanding of what user behavior looks like, how you can design effective content marketing strategies and the various tools for content marketing. You will have better clarity in developing relevant content marketing strategies and making use of the popular content marketing tools to make the most of your campaigns. Are you an aspiring Content Marketing professional? Don’t wait out and take our PGP in Strategic Digital Marketing today. Get started today to create relevant and profitable digital marketing campaigns that resonate with your audience.
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Course Outline
What is Content Marketing?
In this session, we will start by understanding what Content Marketing is and how you can reach the target audience while driving profit with the help of correctly implementing content marketing strategies.
Why Content Marketing?
This session talks about how the end customer is becoming more aware of the importance of the quality of the product before making the purchase and where Content Marketing comes in.
Advertising vs Content Marketing
Learn how content marketing differs from traditional advertising based on various parameters, along with examples.
Content Marketing - A Brand Advocate
This session will throw light on brand awareness, mode audience retention, trust, engagement, user-generated content, user reviews, and brand responsibility.
User Behaviour
Before making a purchase decision, a user goes through a behavior funnel that comprises Awareness (top), Consideration (middle), and Decision (bottom).
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