Free Email Marketing Course with Certificate
Email Marketing
Join this free email marketing course and learn how to build excellent email marketing strategies, write clear and concise emails, and test, deliver, and report emails. Learn how to create a communication plan that resonates.
4.5
Beginner
2.25 Hrs
61.8K+
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About this course
This email marketing course will provide insights on what email marketing means, how to set up an email marketing strategy, and how to construct, test, deliver and report emails in the best possible way. The course talks about the user journey and why it is essential to understand your audience to better use email marketing. Not sure which subject lines work best? The free email marketing course will teach you which words to avoid using in your subject lines to improve your email open rates and also provide tips and tricks. In addition, you will gain hands-on learning experience using Mailchimp services. Are you ready to step into the vast world of digital marketing? Look no further! Our professional digital marketing courses cover all aspects of digital marketing required to become an expert in the domain.
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Course Outline
What is Email Marketing?
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
How to build an effective Email Marketing strategy?
Building an effective marketing strategy requires you to keep a few points in mind. This module will help you learn how to build an effective email marketing strategy.
Customer journey
There are different stages in the customer journey where a customer may move from being a visitor to making a purchase. This module talks more about the customer journey and why it is important to understand the same.
Words to be avoided for subject lines
Are you writing email subject lines that don’t convert? Here is a list of words that should be avoided while creating a subject line that resonates with your audience.
Construct, testing, delivery and reporting of email
In this section of the email marketing course, you will gain hands-on learning experience and learn more about how to construct, test, deliver and report emails using the email marketing service, Mailchimp.
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