Free Digital Marketing Course with Certificate

Introduction to Digital Marketing

Enroll in this free digital marketing course with certificate and learn the essentials and fundamentals of digital marketing, including content marketing, SEO, SEM, social media, affiliate, and automated marketing.

4.45

Beginner

3.0 Hrs

10L+

Ratings

Level

Learning hours

Learners

Skills you’ll Learn

SEO and SEM
Content Marketing
Social Media Marketing
Automated Marketing
Affiliate Marketing
Pay Per Click

About this course

In this free digital marketing course, you'll explore the fundamentals and significance of digital marketing and learn how to deploy its strategies effectively. You will delve into the various aspects of digital marketing, such as Content Marketing, SEO, SEM, Social Media Marketing, Affiliate Marketing, Automated Marketing, Pay-per-click, and PR.   Advantages of completing this course   Increased career opportunities: As businesses increasingly rely on digital marketing, the demand for skilled professionals is growing. Completing this course can make you a more attractive candidate for marketing positions or help you start your own business. Potential for increased income: With the skills and knowledge gained from the course, you can command a higher salary in a marketing role or charge more for your freelance services.   How to start a career after completing the course?   Network Building: Globally connect with professionals and peers in the digital marketing field. Portfolio Development: Create a portfolio showcasing your digital marketing projects and skills. Certification Utilization: Leverage the course certificate to enhance your resume and LinkedIn profile. Specialization: Choose a specific area of digital marketing, such as SEO or social media. Job Application: Apply for executive level positions in digital marketing to gain practical experience.   Ready to take your Digital Marketing knowledge to the next level? Check out our Postgraduate Program in Strategic Digital Marketing and turn your passion into a profession. 

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Course Outline

What is Digital Marketing?

In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.

 

Why Digital Marketing?

In this module, you will understand why Digital Marketing has come into the picture and why it is becoming so popular. Get familiar with the history of the evolution of Digital Marketing and what has changed its use. 

 

 

How to do Digital Marketing?

Here, you will come across various use cases where you are explained how Digital Marketing is done. Different examples will be given to make you understand its use in different situations.

Types of Digital Marketing

Digital Marketing has quite a few types that include Content Marketing, SEO & SEM, PC, Affiliate Marketing, and a lot more. In this module, you will briefly be introduced to these types of Digital Marketing.

Content Marketing

Content is central to any marketing. In this module, you will be introduced to content marketing and its importance in Digital Marketing. The process of Content Marketing will be taught, which will show you how to use the content for better reach to the target audience. 

 

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Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Is this course free?

What is digital marketing and why is it important?

Digital marketing involves promoting products or services using digital channels such as search engines, websites, social media, email, and mobile apps. It's crucial because of the increasing reliance on digital platforms by consumers.  

What is the difference between seo and sem?

While SEO focuses on improving organic search results, SEM (Search Engine Marketing) includes paid tactics like pay-per-click (PPC) advertising to increase website visibility on search engines.  

Is the Introduction to Digital Marketing course a certification course?

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