Marketing and Retail analytics is the process of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize investment return. This supports the business to improve its operations and customer experience by providing a 360-degree view of the customer's needs. The course provides a tutorial on analyzing the retail data to win more sales and customers in the market. This advanced course on marketing and retail analytics will help you increase your marketing knowledge, especially market segmentation. The course is the expansion of the beginner course in marketing and retail analytics and explains the concept of customer segmentation using Cluster Analysis as well as retail analytics solutions.  Great Learning offers several online data Science courses to advance your career. Earn a Postgraduate Certificate by enrolling in the best Data Science & Business Analytics Online Course powered by The University of Texas at Austin. Get access to an ample amount of knowledge and career opportunities after completing the course. Great Learning provides career services along with resume-building services and personalized guidance that help you kick start your career. Check out our Online Data Science Courses today.

Read More