4 Ps of Marketing is one of the best-known models in marketing that defines the marketing options of the brand in terms of product, price, promotion, and place. The model can be used while planning a new business or evaluating the existing one to optimize the business's target market. The introductory course on the 4Ps of Marketing Mix prepares you with foundation knowledge about how business, including marketing, primarily works in real-time. This course will discuss some of the most critical elements related to various marketing mix elements. You will gain skills related to product attributes, the sensitivity of price, promotional strategies in the digital age, and distribution channels. These elements are interconnected to each other. Upon completing the course, you should be able to understand the interconnection between the 4Ps of Marketing Mix. Browse through Great Learning’s Online Management Courses that make you proficient in Marketing and other management skills.

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