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Marketing Foundations

Enroll now and embark on your journey to marketing expertise. Unlock the key to marketing success with our free course on Marketing Foundations. Gain insight on how to effectively connect and attract your ideal audience.

4.58

Beginner

4.5 Hrs

1.1L+

Ratings

Level

Learning hours

Learners

Skills you’ll Learn

Marketing Strategies

Product Lifecycle

Marketing Plan Implementation

Customer Value Analysis

Satisfaction and Loyalty

About this course

If you want to build your career in Marketing, you need to have a solid fundamental base to move forward. This foundational course on Marketing covers some basic building blocks of marketing that build up an overall business strategy. The course provides an understanding of marketing mix, marketing strategy, and the product life cycle. It explains how to analyze customer value and assess customer satisfaction & loyalty. Throughout this course, you will examine and understand each component of the marketing foundations and get ready for future entrepreneurial activities to have a successful career in Marketing. Great Learning offers multiple Management courses that make you proficient in Marketing and other management skills to excel in your career. Earn an online MBA Degree in the well-designed MBA Degree course by Great Learning and Jain University. Great Learning also provides dedicated career services that transform the career of our learners. Check out our Online Management Courses today.

Course Outline

Introduction to Marketing

This module provides a comprehensive overview of the marketing concept and its various definitions.

Marketing Mix & Plan Implementation

This module delves into the topic of the marketing mix, including the creation of a cohesive mix and the 4Ps and 4Cs of marketing.

Marketing Strategy & Product Lifecycle

This module gives an overview on marketing strategies and product lifecycle with examples.

Customer Value Analysis

This module talks about customer value and determinants of customer value.

Satisfaction & Loyalty

This module talkies about satisfaction and loyalty and how how companies can deliver them.

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Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Is this course free?

What is the concept of marketing?

The concept of marketing is to simply identify the needs of the consumer and then produce the goods and services to satisfy the needs of the customer and, along with this making profit for the company or organization.

What do you learn in introduction to marketing?

The core concepts that you will learn in the introduction to marketing is as follows-

Market Research

Importance of market research

Importance to strategy

Brand strategy

Pricing

Integrated marketing communication

Social media strategy

To develop a basic customer segmentation system

To understand the psychology of the consumer decision making

To develop the pricing strategies that maximize profitability

To define the appropriate channel systems that go to market efforts.

To understand how marketing metrics can benefit your business or your organization.

Is introduction to marketing hard?

Yes, introduction to marketing is hard because marketing is amongst the most difficult majors as it is all related to data collection, analysis, learning, and how you can develop effective communication, marketing strategies, and at last, the four P's and so much more.